Balancing Beauty


Welcome to this first blog entry! We will begin this new adventure together as I share my thoughts and reflections regarding flowers, business, creativity, and balancing life as a florist. We are an eclectic collection of individual’s – each with our own unique perceptions and interpretations of our craft, and the world in which we practice that craft. It is my hope that you will find some small morsel of inspiration, or insight, from what you read here.

We enter a new year, full of expectations, some positive and uplifting, others. . . well. . . life can seem overwhelming at times.  Our industry, like so many others, faces challenging times of change and transition where we must look with discerning eyes at what we are doing. Each of us must look at what consumes our days, which tasks and triumphs fill our hours each week.  The floral industry, by the nature of our primary medium, is temporal, changing rapidly, and in need of consistent care, We each devote long hours and much effort to contribute, in one way or another, to bringing the beauty of flowers to everyday life. As much as we love our industry, the demands can at times become overwhelming. It is during these moments that we can begin to loose our balance, Many years ago a mentor of mine told me “When you no longer notice the fragrance of the flowers when you enter the room, it’s time to walk away”  and I never forgotten that bit of advice.

It is balance that allows us to notice the fragrance of the flowers, to see the beauty of their form, to feel the joy erupting up within us as we see an open garden rose, or the first lily-of-the-valley each spring. Yet we often forget to make balance a priority.  

Balancing life in floral industry can be a challenge. whether it is the daily hustle and bustle of a busy shop, the seemingly endless paperwork, or the long days on the road traveling to and shows and appointments. We postpone our workouts, we eat food that is quick and unhealthy -if we eat regular meals at all! For some of us it is putting off family time, or taking care of things at home.  We forget that the balance of body, mind, and spirit is critical to our ability to be our very best, let’s face it. . . .determination can only carry us so far. . .eventually we fall over it we don’t have balance in our lives. 

We don’t do it intentionally, for most it sneaks up on them. Don’t get caught by surprise! Take time regularly to look at your calendar, and schedule time for the activities that help you maintain your balance.  Remember . . . body. . .mind. . . and Spirit, and don’t forget to stop and smell the flowers!

Peace & Joy to you!

Laura Parker AIFD CF






About lauraparkeraifd

Laura is the owner of Fresh Start Floral Consulting LLC, a business consulting and coach firm specializing in small and medium sized floral retailers, and designers. A 20+ year veteran of the floral industry Laura has dedicated her career to educating and enriching the lives of floral professionals. Learning the basics of floral design as a child gave her a love of everything floral. Beginning a professional floral career in 1988 Laura specialized in wedding and event design for several years, going on to found Parker Floral School & Design Co. a vocational training school and a full-service retail flower shop. She spent over 13 years teaching floral design through the vocational training school. Laura spent five years as a part of the Flora magazine team as a contributing writer and featured designer. In 1998, Laura earned accreditation by the Michigan Floral Association as a Michigan Certified Florist. Laura attained accreditation and was inducted into the American Institute of Floral Designers in 2000. She holds a degree in Bachelor in Business Administration with concentration in Small Business. She is currently working on an MBA with a specialization in Entrepreneurship. Laura served on the Michigan Certified Florist Development Team and MCF Standing Committee for six years, several Michigan Floral Association Spring Conference Planning Committees, and the Board of Directors for the Michigan Unit of Teleflora. She has served on the Executive Board of Directors for the North Central Chapter of AIFD since 2011 as Treasurer 2011-2013, and as President Elect 2013-2014, and was been editor of the North Central AIFD Newsletter from 2008- 2013. An award-winning designer, Laura has competed in the Teleflora Ruby Dunstan Design Contest, the Michigan Floral Association Professional Competition, earning a spot in the Michigan Floral Association Designer of the Year competition in 2006 and 2007. Laura was recognized as the 2007 Michigan Floral Association “Designer of the Year“ and has earned entry into the Academy level of floral design competition in Michigan.

Posted on January 6, 2013, in A few things I have learned along the way. . . and tagged , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Wow! You beat me to it! This will be fun and I look forward to seeing what you write, Laura.

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