Blog Archives

Balancing Beauty


Welcome to this first blog entry! We will begin this new adventure together as I share my thoughts and reflections regarding flowers, business, creativity, and balancing life as a florist. We are an eclectic collection of individual’s – each with our own unique perceptions and interpretations of our craft, and the world in which we practice that craft. It is my hope that you will find some small morsel of inspiration, or insight, from what you read here.

We enter a new year, full of expectations, some positive and uplifting, others. . . well. . . life can seem overwhelming at times.  Our industry, like so many others, faces challenging times of change and transition where we must look with discerning eyes at what we are doing. Each of us must look at what consumes our days, which tasks and triumphs fill our hours each week.  The floral industry, by the nature of our primary medium, is temporal, changing rapidly, and in need of consistent care, We each devote long hours and much effort to contribute, in one way or another, to bringing the beauty of flowers to everyday life. As much as we love our industry, the demands can at times become overwhelming. It is during these moments that we can begin to loose our balance, Many years ago a mentor of mine told me “When you no longer notice the fragrance of the flowers when you enter the room, it’s time to walk away”  and I never forgotten that bit of advice.

It is balance that allows us to notice the fragrance of the flowers, to see the beauty of their form, to feel the joy erupting up within us as we see an open garden rose, or the first lily-of-the-valley each spring. Yet we often forget to make balance a priority.  

Balancing life in floral industry can be a challenge. whether it is the daily hustle and bustle of a busy shop, the seemingly endless paperwork, or the long days on the road traveling to and shows and appointments. We postpone our workouts, we eat food that is quick and unhealthy -if we eat regular meals at all! For some of us it is putting off family time, or taking care of things at home.  We forget that the balance of body, mind, and spirit is critical to our ability to be our very best, let’s face it. . . .determination can only carry us so far. . .eventually we fall over it we don’t have balance in our lives. 

We don’t do it intentionally, for most it sneaks up on them. Don’t get caught by surprise! Take time regularly to look at your calendar, and schedule time for the activities that help you maintain your balance.  Remember . . . body. . .mind. . . and Spirit, and don’t forget to stop and smell the flowers!

Peace & Joy to you!

Laura Parker AIFD CF






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